About | Sinuhe Xavier
First things first, how do you pronounce that name?
Sin-Way... Easy...
Sinuhe Xavier is a washed up professional skier turn photographer turn award-winning director. His work on Danny Boyle’s film 127 Hours earned him a Clio in 2010, his work on Wild with Reese Witherspoon earned him another Clio in 2015 and most recently his work for Nike won him yet another Clio in 2016. He began his photography career in front of the lens as a professional ski mountaineer for The North Face in Bozeman, Montana, where he worked with National Geographic photographer Gordon Wiltse. While studying architecture and photography at Montana State University, Sinuhe transitioned to telling visual stories from behind the camera, where he has stayed.
After co-writing the Sony Dreams short "Little Pony" with Filip Engstrom at Smuggler, Sinuhe directed two projects with Creative Artists Agency. The first was his critically acclaimed stop motion Lego piece for eBay's "Let Them Post" campaign. Riding the momentum from that success, he next directed Rob Reiner, Christopher Guest, Harry Shearer and Michael McKeon for Spinal Tap's 2009 Reunion Tour.
High profile spot work followed. Sinuhe directed Tiger Woods and Derek Jeter for Gillette, Michael Strahan for Subway, and Steve Casimiro on several segments for National Geographic. Over the past several years, advertising agencies BBDO, TBWA Chiat Day, Saatchi, 180LA and Euro RSCG have all turned to Sinuhe to bring their unique visions to life. He has been published in everything from National Geographic Adventure to Autoweek, and has shot for everyone from J. Crew to EA Sports. Most recently he has brought humanity to automotive campaigns for Volkswagen, Toyota, Land Rover and Jeep.
Both Gear Patrol and Petrolicious have named Sinuhe a top automotive influencer while remaining true to his audience with Overland Journal.
sinuhe xavier biography